Esports In Online Casinos: The Growing Success Of A Very Competitive Niche

Esports In Online Casinos

Since the beginning of the 2010s, the practice of brutal sports via online casinos has become very popular, whether it is done through streaming, Twitch, or YouTube. It was first developed in Asia and the United States, before reaching Europe. It is a hyper-competitive niche, due to the offer of team sponsorships, the publicity that surrounds it, and the jackpots that it is likely to offer, with many prizes to be won. Online casinos find it a source of revenue multiplication, access being regulated according to the country’s legislation.

A question of Generation Z!

In France, the beginnings of betting on eSports games have been compared to the first steps of Bitcoin games a few years ago. Casino providers recognize the high loyalty of the millennial generation (born around 2000) to this growing gaming industry. The industry raked in more than $1 billion in revenue in 2019 and observers are already predicting a strong +79% increase in earnings in 2022.

Champion titles that attract connected crowds

Some games have quickly become consumer favorites. Some of the hottest include:

  • Counter-Strike: Global Offensive, a war game often summarized by its initials in online presentations: CS:GO.¬† It is a team-based online multiplayer shooter developed by Valve Corporation. It was released in 2012 on PC and consoles, then gradually became available in “free-to-play”, since 2018.
  • The inevitable “League of Legends”, aka Lol for insiders, from Riot Games that gave birth to it back in 2009. Two teams of five players compete for about half an hour to defend a base on the map. Each player is responsible for a character with unique qualities and attributes, among the multitude offered (150).
  • Dota 2, also a product of Valve Corporation, another online multiplayer battle arena, only available on the Steam platform, is also a huge success. The game principles are very similar to Lol, with a base to be preserved from the enemy team, also of 5 players, whose own base must be destroyed.
  • Call of Duty Vanguard (Call of Duty), released in late 2021, is the 18th episode of the series released in 2003 and is set at the end of World War II, as Germany is losing the war.

Other successful games to mention without exhausting the whole list are Starcraft 2, Fortnite, which has several game modes (Save the World: 4 players against Zombies; Royal Battle where up to 100 players compete, hoping to become the last survivor…), Heroes of the Storm, Hearthstone, Surveillance…

The broadcasting of electronic games is exploding the audience scores!

These eSports games attract a young public, called Generation Z, from the years 1998 to 2010. For this audience, virtual games are gradually taking over in online casinos.

The League of Legends World Championships, for example, are the most-watched in the history of eSports, with matches taking place in every major city in the world, including a hundred million spectators virtually gathered for the match, and the numbers sometimes exceed the audience for the Superbowl in the US.

Giant stadiums will soon be too small!

As a result, more and more platforms are making their mark and their margins, with significant odds. All you need to do is to find out the time window allowed by the online casino in question.

The organizers of these competitions rent – or even have built – entire stadiums to broadcast live, thanks to some major international channels.

Blizzard Entertainment, which owns the Blizzard Arena in Los Angeles, for example, hosts the Overwatch League. Each team permanently wears the colors of a major city in the world. The final is played in New York and the winning team can win a million dollars.

Online casinos have never reaped so much profit

The American gambling market is particularly fond of them, as it is not afraid of going gigantic. Among the highlights are the HyperX ESport Arena in Las Vegas at the five-star Luxor Hotel and Casino; the Copper Box Arena in London; and the Key Arena in Seattle, which sponsors Dota 2 teams from all over the world, giving them outsized prizes.

Franchises and streaming providers make millions a year, far more than the money made by online casinos, and frequently invite professional players.

Regarding France, the AccorHotels Arena in the 12th arrondissement of Paris hosted the League of Legends World Championship Final on November 10, 2019, while the Zenith de Paris hosted the Mid-Season Invitational in 2018.

Highly lucrative sponsorship of top professional teams

The most popular online casino bookmakers are Betway, Mister Green, William Hill, Unibet, and 10Bet, whose giant advertising displays are increasingly flooding our cities. With their odds systems, they ensure fast winnings and revenues. Another reason for this success is the increasing number of sponsorships and partnerships.

For example, the Betway platform has partnered with Ninjas in Pyjamas and its casino sponsors the team, which excels in CS:GO. It is also sponsoring the ESL counter-strike tournament in 2019 and the League of Legends team PSG-LGD. All of these voluntary (and greatly self-serving) actions are helping its rating climb to the top!

Generation Z: a technological revolution in entertainment patterns

These team supervisions and associations help these online casinos to gain visibility and considerably increase their level of popularity in the minds of the young, brand-conscious public. For example, Unibet has a formal contract with the NBA basketball league in the US and is pretty much absorbing all the fans of the number one sport in the US.

During the pandemic and the refocusing of the markets towards teleworking and tele-leisure, its natural counterpart, eSports has become even more of a gold mine for its investors. This, thanks to the speed of online betting, to its streaming.

We can count on Generation Z, which was born almost at the same time as eSport, to participate on a massive scale in the development of this innovative market of virtual sports and its infinite combinations.